Clean Labels

Consumers are increasingly demanding food products that incorporate “naturalness” as organic, natural and free from artificial additives and preservatives. I have analyzed the factors that drive consumers to choose these products.

Asioli, D., Aschemann-Witzel, J., Caputo, V., Vecchio, R. Annunziata, A.,., Næs, T., Varela, P., (2017). “Making Sense of the “Clean Label” Trends: A Review of Consumer Food Choice Behavior and Discussion of Industry Implications”. Food Research International, 99(1):58-71.